Byron Gordon, SEO-PR, interviews Mari Luangrath, Foiled Cupcakes, at SES Chicago 2010 on selling cupcakes online and the ‘touchpoints’ she uses when interacting with her customers. Mari says Foiled Cupcakes engages in relationship-building with its customer’s right from the start. This includes following up with a phone call confirming the order placed by the customer, along with an email. Each customer gets a handwritten thank you note. Mari goes on to explain on she began using twitter to look for potential cupcake prospects for her business. But Mari did not engage these prospects with a sales pitch. Instead, Mari engaged them on the subject of shoes, having reviewed what it is these prospects tend to tweet more about. Mari concludes with some advice for young entrepreneurs and businesses that might still be on the fence about using such social media applications like twitter and Facebook, about how to jump in to social networking. For more information on speaking at SES, please visit: www.seschicago.com

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